Lifecycle Marketing Specialist

New

This is a fully remote position for candidates residing within the U.S.Full-TimeMiddle

Salary$65,000 – $85,000 / year

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Job Details

Experience: 2-4 years of hands-on lifecycle, CRM, email, or push marketing experience
Required Skills: SQLA/B testing

Have 2-4 years of hands-on lifecycle, CRM, email, or push marketing experience in a consumer app, gaming, DTC, fintech, or agency environment.
Have hands-on experience with Braze or a comparable platform such as Iterable, Customer.io, or Klaviyo.
Have experience building journeys, designing segments, and shipping campaigns.
Demonstrate strong copywriting for push notifications, email, and in-app messages.
Understand segmentation logic, cohorts, recency-frequency-monetary buckets, and behavioral triggers.
Be comfortable pulling and interpreting performance reports and asking questions of the data.
Understand consumer-app retention concepts including activation, repeat rate, and churn, or be motivated to learn them.
Use AI tools regularly or be excited to incorporate them into daily work.
Be an avid sports fan who understands sports culture and audiences.
Experience with Braze Canvas Flow, Liquid templating, or webhook orchestration is a plus.
Familiarity with Segment, Snowflake, dbt, and the modern data stack is a plus.
SQL skills for pulling segments and experience marketing to sports betting, DFS, or real-money gaming audiences are a plus.

Execute the lifecycle roadmap across onboarding, activation, conversion, retention, reactivation, and VIP.
Build and maintain Braze Canvases using briefs and journey maps.
Maintain a lifecycle calendar aligned with the sports schedule.
Build, QA, and ship campaigns across email, push, SMS, in-app messages, and webhooks.
Propose and execute tests of copy, creative, and campaign details.
Brief design and coordinate visual assets for campaigns.
Build user segments in Braze and Segment, with SQL support from analytics.
Build weekly reports covering engagement, conversion, retention impact, and incremental revenue.
Run A/B tests and support attribution and incrementality measurement.
Identify funnel drop-offs and recommend campaigns to address them.

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