Lifecycle Marketing Manager

New

This is a fully remote position for candidates residing within the U.S.Full-TimeManager

Salary$105,000 – $135,000 / year

Apply NowOpens the employer's application page

Job Details

Experience: Minimum 3 years of hands-on lifecycle, CRM, or retention marketing experience
Required Skills: A/B testingCRM

Have at least 3 years of hands-on lifecycle, CRM, or retention marketing experience in a consumer app, gaming, DTC, or fintech environment.
Bring deep Braze expertise, including building Canvases, designing segments, running multivariate tests, and shipping campaigns at volume.
Demonstrate strong copywriting skills for push notifications, email, and in-app messaging.
Use segmentation logic based on cohorts, recency-frequency-monetary buckets, and behavioral triggers.
Be comfortable pulling segment sizes, reading performance reports, and building dashboards.
Understand retention dynamics in consumer apps, including activation, repeat rate, and churn.
Use AI tools daily for copywriting, segmentation analysis, journey ideation, and reporting.
Be an avid sports fan who understands sports culture and audiences.
Braze Canvas Flow, Liquid templating, webhook orchestration, Segment, Snowflake, dbt, SQL, and sports betting, DFS, or real-money gaming marketing experience are advantageous.

Own lifecycle strategy across onboarding, activation, conversion, retention, reactivation, and VIP journeys.
Design and build user journeys in Braze Canvas using sport, contest type, deposit history, recency, and behavioral logic.
Plan lifecycle campaigns around the sports schedule and coordinate messaging for key events.
Build, QA, and ship campaigns across email, push, SMS, in-app messages, and webhooks.
Write lifecycle copy and coordinate compliance review before campaigns ship.
Manage audience segmentation across the Segment, Snowflake, and Braze stack.
Track lifecycle performance, including open rates, click-through rates, conversions, unsubscribes, retention impact, and incremental revenue.
Run structured A/B tests and partner with Data on attribution and incrementality measurement.
Identify retention leaks and develop campaigns to address them.

View Full Description & ApplyYou'll be redirected to the employer's site