Senior Performance Marketing Manager

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This role is open across the United States and can be based anywhere our team members work from.Full-TimeManager

Salary148,000 - 200,000 USD per year

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Job Details

Experience: 6-10 years of demand generation/performance marketing experience in a B2B SaaS or agency environment
Required Skills: SalesforceGoogle AnalyticsA/B testingHubSpot

Have 6-10 years of demand generation or performance marketing experience in a B2B SaaS or agency environment.
Have a track record managing annual paid media budgets of $1M+ with measurable ROI.
Have hands-on experience collaborating with RevOps and marketing operations to maintain clean data and reporting.
Have experience with Google Analytics, Google Ads, and LinkedIn ads.
Be comfortable with campaign experimentation, A/B testing, and continuous optimization.
Have experience with account-based paid media strategies aligned with sales priorities.
Have proven ability to manage and develop a small team.
Be able to synthesize performance data into business recommendations tied to revenue impact.
Be proficient with macOS and comfortable working remotely using Slack, Google Workspace, and Zoom.

Oversee paid advertising across LinkedIn, Google Ads, Reddit, and YouTube, focusing on enterprise brand awareness and pipeline.
Collaborate with Growth Marketing, ABM, and SEO on campaign performance, optimization priorities, and incrementality.
Report bi-weekly to marketing leadership and stakeholders on budget attainment and return on investment.
Partner with RevOps to refine campaign attribution, tracking, and data accuracy across systems.
Develop daily campaign optimization protocols and conduct weekly performance reviews.
Build revenue attribution reporting, including ABM attribution using platform APIs.
Monitor budget pacing and channel efficiency, and provide regular stakeholder updates.
Identify platforms, audiences, and creative formats for experimentation and performance growth.
Develop a monthly experimentation roadmap and coordinate with functional owners.
Own the email marketing program, including ad-hoc sends and nurture campaign development.

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