Senior Manager, Revenue Marketing (PubSec)
New
A
Abnormal AICybersecurity
Remote - USAFull-TimeManager
SalaryBase salary range: $160,700 — $231,000 USD
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Job Details
- Experience
- 6+ years of B2B marketing experience in field, channel, or demand generation roles, including people management experience.
- Required Skills
- People ManagementSalesforce
Requirements
- Bring 6+ years of B2B marketing experience in field, channel, or demand generation roles.
- Have people management experience.
- Demonstrate success building and leading a marketing team that executed programs generating measurable pipeline.
- Be able to coach a team on measuring, analyzing, and reporting performance metrics across the funnel.
- Collaborate effectively and build relationships across Sales and cross-functional leadership.
- Bring a self-starter mindset and strong organizational skills.
- Be comfortable operating in a fast-paced, still-scaling environment.
- Be willing to travel up to 25%.
- Experience in cybersecurity or related industries is a nice to have.
- Familiarity with public sector procurement cycles and buying processes is a nice to have.
- Proficiency with Salesforce, Marketo, and business intelligence tools is a nice to have.
Responsibilities
- Build, hire, coach, and develop a team of Revenue Marketing Managers across Federal and SLED.
- Set pipeline goals for each segment and hold the team accountable for results.
- Develop and own the Public Sector field and channel marketing go-to-market strategy.
- Partner with Sales and Channel leadership on joint pipeline generation plans and account-based marketing strategies.
- Guide the localization of corporate campaigns for federal, state, and local audiences.
- Oversee program budgets, calendars, and timelines to support efficient, on-time delivery.
- Establish reporting in Marketo, Salesforce, and Sigma for sourced and influenced pipeline, channel contribution, and program ROI.
- Guide development of sales enablement materials aligned with public sector goals.
- Plan agency briefings, government-focused industry events, partner-hosted events, and executive roundtables.
- Coach the team to optimize programs using performance data.
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