- Represent Marketing in business-unit meetings and translate growth priorities and Sales needs into actionable marketing programs.
- Maintain Salesforce as the source of truth and support integrations across Salesforce, Marketo, Gong, Clay, WordPress, and other marketing technologies.
- Build and manage Marketo campaigns, programs, segmentation, lead scoring, workflows, forms, landing pages, reporting, and Salesforce integration.
- Create and maintain WordPress pages and landing pages for campaigns, product launches, events, and other business initiatives.
- Build targeted Gong sales flows and turn Marketing campaigns and audiences into seller outreach.
- Use Clay and related tools to identify and enrich accounts and contacts, segment audiences, and automate processes connecting Clay, Salesforce, and Gong.
- Write and edit emails, campaign messaging, website copy, event communications, and sales outreach.
- Develop reporting and dashboards for audience coverage, engagement, campaign performance, pipeline contribution, and results.
- Identify opportunities to automate manual processes, improve data quality, and increase Marketing and Sales efficiency.
SalesforceReportingWordPress+1 more