Senior Digital and Growth Marketing Manager
New
R
ReplicantAI customer service
Location: United StatesFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 6+ years of specialized growth marketing, web management, or CRO experience in SaaS/B2B technology
- Required Skills
- SalesforceA/B testingHubSpot
Requirements
- Bring 6+ years of specialized growth marketing, web management, or CRO experience in SaaS/B2B technology.
- Operate as an autonomous, expert-level individual contributor.
- Have deep hands-on expertise in Webflow.
- Have expert Google Analytics skills, including GA4 setup, custom events, and tag management.
- Understand conversion tracking frameworks.
- Have experience integrating AI tools into growth workflows for landing page production, copy generation, and personalization.
- Have experience managing marketing site mechanics, including UTMs, forms, cookie management, and cross-platform integrations.
- Demonstrate experience running continuous A/B tests, landing page experiments, and CRO programs.
- Be able to use flexible, cost-effective testing methods and create custom reporting dashboards.
- Have direct accountability for pipeline metrics, traffic quality, conversion rates, and lead delivery.
- Be able to partner across Demand Generation, Advertising, Product, and RevOps to connect web traffic to sales outcomes.
Responsibilities
- Own website growth, focusing on traffic growth, ICP-aligned traffic quality, and funnel conversion efficiency.
- Use AI tools to produce personalized landing pages, programmatic SEO assets, and targeted site content at scale.
- Configure and troubleshoot GA4 events, UTM tracking, cookie management, form routing, and integrations with Unify, HubSpot, and Salesforce.
- Run ongoing A/B tests and CRO experiments across landing pages, forms, and user journeys.
- Build resource-efficient testing workflows and custom dashboards.
- Partner with Advertising and Lead Gen to align campaign traffic with web experiences.
- Work with Product on on-site product experiences and with Sales/RevOps to verify lead delivery.
- Optimize site structure, content, and schema for SEO, AEO, and GEO.
- Concept, build, and optimize interactive web tools and trial/demo flows.
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