Senior Growth Marketing Manager

New

RithumCommerce technology

United States - RemoteFull-TimeSenior

SalaryThe expected base pay range is: $130,000-$190,000 per year. The expected discretionary bonus is 12% of the annual base salary.

Apply NowOpens the employer's application page

Job Details

Experience: 8+ years of experience in B2B Google search, digital advertising, growth marketing, or a related field; 10+ years preferred.
Required Skills: SalesforceGoogle Analytics

Have 8+ years of experience in B2B Google search, digital advertising, growth marketing, or a related field, with measurable results against ROI targets.
Be proficient with digital advertising platforms, including Google Ads, Facebook Ads, LinkedIn Ads, and Twitter Ads.
Have hands-on experience with Google Analytics, Google Tag Manager, and Facebook Business Manager.
Be proficient with analytics tools such as Excel, Salesforce, Looker Studio, Tableau, or Domo.
Have experience measuring and monitoring brand-search keyword campaigns against non-brand search campaigns.
Have experience using AI tools such as ChatGPT, Microsoft Copilot, or Claude for research, analysis, documentation, automation, and workflow optimization.
Bring a deep understanding of content strategy for paid media and the ability to work with content teams or agencies.
Preferred: 10+ years of experience in digital advertising, growth marketing, or a related field.
Preferred: Bachelor's degree in an applicable or related discipline.
Preferred: Experience in a high-growth SaaS or technology environment and knowledge of B2B client behaviors and growth marketing trends.
Preferred: Experience creating targeted lists in Salesforce and using 6sense.
Preferred: Project management skills, including prioritizing and managing multiple projects.

Develop and execute performance marketing plans focused on efficient client acquisition, revenue growth, and ROI, especially through B2B Google search marketing (PPC).
Plan, implement, execute, optimize, and analyze digital advertising campaigns, including PPC and display on a real-time bidding platform.
Monitor advertising budgets and allocate resources to maximize ROI.
Manage Google Ads and other search platforms, including keyword bids, budget caps, impression share, quality score, and audience lists.
Build large keyword lists and align them with the overall SEM strategy.
Monitor campaign KPIs and use A/B and multivariate testing to improve ad variations, messaging, targeting, bidding, and landing pages.
Build analytics dashboards and prepare weekly, monthly, and quarterly performance reports and presentations for stakeholders.
Collaborate with creative, product, analytics, and content teams and manage relationships with external agencies, vendors, and partners.
Apply AI to campaign planning, audience analysis, creative testing, and reporting, and share effective prompts and workflows across teams.

View Full Description & ApplyYou'll be redirected to the employer's site