Senior Growth Marketing Manager
New
R
RithumB2B commerce
United States - RemoteFull-TimeSenior
SalaryThe expected base pay range is: $130,000-$190,000 per year. The expected discretionary bonus is 12% of the annual base salary.
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Job Details
- Experience
- 8+ years of experience in B2B Google search, digital advertising, growth marketing, or a related field; preferred: 10+ years of experience in digital advertising, growth marketing, or a related field.
- Required Skills
- SalesforceGoogle Analytics
Requirements
- At least 8 years of experience in B2B Google search, digital advertising, growth marketing, or a related field, with measurable results against ROI targets.
- Proficiency with Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, and other relevant digital advertising channels.
- Hands-on experience with Google Analytics, Google Tag Manager, and Facebook Business Manager.
- Proficiency with Excel, Salesforce, Looker Studio, Tableau, or Domo for business insights.
- Experience measuring and monitoring brand search keyword campaign performance versus non-brand search campaigns.
- Experience using AI tools such as ChatGPT, Microsoft Copilot, or Claude for research, analysis, documentation, automation, workflow optimization, and decision-making.
- Preferred: 10+ years of experience in digital advertising, growth marketing, or a related field.
- Preferred: Bachelor’s degree in an applicable discipline or related field.
- Preferred: Experience in a high-growth SaaS or technology environment and knowledge of B2B client behaviors and growth marketing trends.
- Preferred: Experience creating targeted lists in Salesforce and leveraging 6sense.
- Preferred: Project management skills, including prioritizing and managing multiple projects simultaneously.
Responsibilities
- Develop and execute performance marketing plans focused on efficient client acquisition, revenue growth, and ROI, especially through B2B Google search engine marketing.
- Manage digital advertising campaigns from planning and implementation through execution, optimization, and performance analysis.
- Execute paid media plans for PPC and display on a real-time bidding platform, and monitor budgets for efficient allocation and ROI.
- Manage Google Ads and other search platform accounts, including keyword bids, budget caps, impression share, quality score, and audience lists.
- Create large keyword lists and align them with the overall SEM strategy.
- Monitor funnel conversion rates, click-through rate, cost per acquisition, return on ad spend, and lifetime value; optimize campaign performance.
- Conduct A/B and multivariate tests on ad variations, messaging, and targeting, and analyze opportunities across audiences, creative, bidding, and landing pages.
- Build analytics dashboards and prepare weekly, monthly, and quarterly performance reports and presentations.
- Collaborate with creative, product, and analytics teams and manage relationships with agencies, vendors, and partners.
- Apply AI to campaign planning, audience analysis, creative testing, and reporting, and share effective prompts and workflows.
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