- Marketing Roadmap Orchestration: Drive the forward motion of the marketing calendar, ensuring all stakeholders are aligned on upcoming milestones and holding the collective team accountable to the roadmap.
- Master Marcom Calendar Governance: Actively maintain and update the master Marcom calendar as the "single source of truth," ensuring all campaign dates, social drops, and studio communications are meticulously synced and visible.
- Workflow Enablement & Delivery: Partner with the creative and social teams to facilitate a smooth hand-off of assets, manage ad-hoc requests, and oversee the cadence of "always-on" organic social content.
- Monthly "Drop" & Asset Distribution: Own the end-to-end workflow for the "Monthly Drop," ensuring materials are delivered to 170+ franchisees on a strict monthly cadence via an intuitive, organized digital asset system.
- Information Wrangling & Executive Reporting: Lead the assembly of all marketing-related decks (MBRs, Board Decks), chasing down data and updates, and translating them into clean, visually compelling narratives.
- Franchisee Support & Feedback Loop: Serve as the primary marketing point of contact for our network, triaging inquiries, hosting office hours, and acting as a strategic bridge for franchisee feedback.
- Systems Governance: Manage the tools (Asana, Airtable, etc.) that keep the team organized, auditing internal asset folders and project boards to ensure the "digital house" is always in order.
Microsoft ExcelAsana