- Design the candidate journey, messaging architecture, and stage definitions from inquiry through discovery day and application.
- Manage lead intake, routing, follow-up, and speed-to-lead automation across lead sources in FranConnect.
- Build and manage automated email nurture sequences and lifecycle and promotional email streams.
- Administer FranConnect workflows, lead statuses, routing rules, and templates.
- Run and report on A/B tests for email subject lines, content, cadence, sequence structure, and landing pages.
- Define lead-quality criteria, conduct qualification calls, and track lead quality by source.
- Maintain attribution and tracking from first touch through signed agreement, including UTMs, forms, and FranConnect source fields.
- Report on funnel volume, conversion, cost per qualified lead, speed-to-lead, and source performance.
- Lead LinkedIn strategy and keep franchise opportunity pages, lead magnets, and landing pages current.
- Develop creative briefs and coordinate sales materials, trade shows, roadshows, and cross-functional project delivery.
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