Franchise Development Marketing Manager
New
B
barre3Fitness franchising
Workable locations: United States; Primary residence must be in the following states: CA, DC, FL, IL, MA, MI, NC, NJ, NY, NV, OH, OR, PA, TN, TX & WAFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 4+ years in marketing, including at least 2 years in franchise development, B2B lead generation, or another long-cycle, high-consideration funnel.
- Required Skills
- HTMLSalesforceTableauA/B testingHubSpotLooker
Requirements
- Have 4+ years of marketing experience.
- Have at least 2 years of experience in franchise development, B2B lead generation, or another long-cycle, high-consideration funnel.
- Have hands-on experience building automated nurture workflows, lead routing, and reporting in FranConnect or a comparable CRM such as Salesforce or HubSpot.
- Have working knowledge of HTML for building dynamic and personalized email content.
- Be able to track funnel performance, attribution, and cost per lead using tools such as GA4, Looker, Tableau, or CRM reporting.
- Have experience planning, running, and reporting A/B tests.
- Have strong organizational skills and proficiency with project tools such as Slack, Basecamp, Dropbox, and Google Drive.
- Have strong verbal and written communication skills for coordinating internal and external stakeholders, including qualification calls with prospective owners.
- Align with barre3's stated core values.
- Franchise development marketing experience in fitness, wellness, or another multi-unit consumer brand is preferred.
- Experience with franchise lead portals, paid media teams, or enterprise ESPs such as Iterable is preferred.
- Familiarity with franchise development compliance basics, including the Franchise Disclosure Document process, is preferred.
Responsibilities
- Design the candidate journey, messaging architecture, and stage definitions from inquiry through discovery day and application.
- Manage lead intake, routing, follow-up, and speed-to-lead automation across lead sources in FranConnect.
- Build and manage automated email nurture sequences and lifecycle and promotional email streams.
- Administer FranConnect workflows, lead statuses, routing rules, and templates.
- Run and report on A/B tests for email subject lines, content, cadence, sequence structure, and landing pages.
- Define lead-quality criteria, conduct qualification calls, and track lead quality by source.
- Maintain attribution and tracking from first touch through signed agreement, including UTMs, forms, and FranConnect source fields.
- Report on funnel volume, conversion, cost per qualified lead, speed-to-lead, and source performance.
- Lead LinkedIn strategy and keep franchise opportunity pages, lead magnets, and landing pages current.
- Develop creative briefs and coordinate sales materials, trade shows, roadshows, and cross-functional project delivery.
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