Product Marketing Manager (Legal Tech)
New
J
JobgetherLegal tech
Based in the United StatesFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- At least 3 years of product marketing experience within B2B SaaS or the broader technology sector, preferably in Legal Tech. Approximately 5–8 years of overall professional experience in product marketing, marketing solutions, product management, or product strategy.
- Required Skills
- Data AnalysisFigmaHubSpotMarket Research
Requirements
- At least 3 years of product marketing experience in B2B SaaS or the broader technology sector; Legal Tech experience is preferred.
- Approximately 5–8 years of overall experience in product marketing, marketing solutions, product management, or product strategy.
- Experience working with complex data-driven, AI-powered, or enterprise software solutions is valued.
- Ability to translate complex technical concepts into clear, customer-focused messaging.
- Strong writing and content development capabilities; candidates should be prepared to share a professional portfolio or writing sample.
- Experience conducting customer research, analyzing user behavior, and evaluating industry trends.
- Strong analytical skills, including the ability to interpret quantitative and qualitative data and make actionable recommendations.
- Ability to work independently and collaborate with cross-functional teams while managing multiple priorities.
- Bachelor's degree in Marketing, Business, Communications, or a related discipline.
- Familiarity with account-based marketing strategies and content marketing initiatives is an advantage.
Responsibilities
- Develop and refine product messaging and positioning for AI-powered legal technology solutions.
- Lead go-to-market strategies and product launches in collaboration with Product, Marketing, Sales, and Customer Success.
- Advocate internally for the product and explain its capabilities, use cases, and customer benefits.
- Build stakeholder relationships and develop sales and marketing enablement materials.
- Conduct customer, industry, and market research to identify trends, needs, competitive dynamics, and product-market fit opportunities.
- Synthesize customer feedback and market insights into recommendations for product development and positioning.
- Translate qualitative and quantitative data into insights that guide strategic decisions and product improvements.
- Partner with Marketing to develop and execute campaigns for products, features, and updates.
- Monitor product marketing metrics to evaluate campaign effectiveness, adoption, and optimization opportunities.
- Use HubSpot, Figma, Webflow, Linear, and Google Workspace to manage projects, analyze performance, coordinate initiatives, and create marketing content.
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