Senior Product Marketing Manager
New
C
CisionCommunications intelligence
Location: Remote - USA, Flexibility may be required to accommodate deadlines or collaboration across time zones.Full-TimeSenior
Salary107,000 - 143,000 USD per year
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Job Details
- Experience
- Typical experience: 5+ years in related role or experience.
- Required Skills
- Market ResearchCRM
Requirements
- Bring 5+ years in a related role or experience, as typical experience.
- Have working knowledge of product marketing principles, positioning strategies, and go-to-market processes.
- Demonstrate capability in product marketing, strategic marketing, portfolio marketing, or related go-to-market functions.
- Synthesize complex or technical information into clear, value-focused messaging.
- Interpret market, customer, competitive, and performance data to support improvement and business decisions.
- Lead cross-functional initiatives and collaborate with product, sales, customer success, and marketing stakeholders.
- Manage multiple projects and deadlines within established processes.
- Use common marketing, research, and presentation tools.
- University degree preferred.
- Preferred experience includes product launches for subscription-based or recurring-revenue models, sales enablement, lifecycle marketing, market segmentation, buyer personas, and marketing automation, CRM, or analytics platforms.
Responsibilities
- Develop and refine product positioning, value propositions, and messaging frameworks for target audiences and market dynamics.
- Conduct competitive analysis and market research to inform positioning and product and go-to-market decisions.
- Plan and execute go-to-market initiatives, including launches, adoption strategies, cross-functional coordination, and readiness activities.
- Create and maintain customer-facing and internal enablement materials, including presentations, sales tools, product collateral, web content, and campaign messaging.
- Partner with product management to translate technical capabilities into clear, benefit-oriented messaging.
- Collaborate with marketing teams and stakeholders across digital, content, demand generation, and brand channels to align messaging.
- Support sales enablement with training materials, competitive insights, objection-handling frameworks, and content updates.
- Analyze pipeline performance, sales feedback, customer insights, and campaign results to identify optimization opportunities.
- Lead cross-functional alignment on timelines, deliverables, and communications for product marketing initiatives.
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