Digital Marketing Specialist
New
C
CompanyCamB2B SaaS
Candidates must permanently live and work in the U.S. to be considered.Full-TimeMiddle
Salary$55,000-$65,000 per year
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Job Details
- Experience
- 3+ years of experience in digital marketing
- Required Skills
- Digital MarketingA/B testing
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- 3+ years of digital marketing experience focused on campaign management and optimization.
- Experience managing targeting, budgets, and performance in major advertising platforms such as Meta, Google Ads, LinkedIn, YouTube, or TikTok.
- Experience analyzing performance data to drive optimization decisions.
- Experience with GA4, Google Tag Manager, Looker Studio, or other reporting and analytics platforms.
- Experience executing and analyzing A/B tests and structured experiments.
- Working understanding of audience segmentation, attribution, and funnel analysis.
- Ability to explain performance insights and testing learnings to cross-functional stakeholders.
- Strong organization and sound judgment across multiple campaigns and priorities.
- Experience in B2B SaaS, app-based products, or subscription-based businesses is preferred.
- Google Ads, Meta Blueprint, or LinkedIn Marketing certifications, or experience with CRO tools or landing page experimentation platforms, is preferred.
Responsibilities
- Build, launch, and optimize campaigns across Meta, Google, LinkedIn, YouTube, and emerging channels.
- Manage targeting, budgets, bidding, and creative variations while monitoring delivery, pacing, and performance.
- Develop and refine audience segmentation to improve targeting and campaign performance.
- Run structured A/B and multivariate tests across ads, landing pages, and conversion flows.
- Maintain campaign tracking, naming conventions, and measurement standards.
- Analyze funnel and performance data to improve acquisition efficiency and signup quality.
- Turn performance findings into clear recommendations for campaign optimization.
- Partner with Revenue Marketing, Creative, and Web teams on campaign strategy and advertising and landing page needs.
- Provide performance-informed feedback to designers and copywriters.
- Stay current on platform capabilities, attribution changes, and best practices, and help improve workflows and reporting standards.
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