Email Marketing Specialist
New
J
JobgetherSupply chain technology
Based in the United StatesFull-TimeSenior
SalaryAnnual salary starting at $80,000
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Job Details
- Experience
- At least 5 years of experience in email marketing and marketing automation
- Required Skills
- A/B testingAsana
Requirements
- Bachelor's degree required.
- At least 5 years of experience in email marketing and marketing automation.
- Hands-on experience with HubSpot, including HubSpot Marketing Hub.
- Knowledge of HubSpot email campaigns, workflows, contact lists, segmentation, forms, and reporting.
- Experience building and maintaining drip campaigns, automated nurture sequences, and conditional branching workflows.
- Understanding of enrollment criteria, triggers, lead-nurturing logic, and automation troubleshooting.
- Knowledge of email deliverability, database hygiene, contact data quality, suppression lists, and applicable CAN-SPAM and GDPR requirements.
- Experience conducting A/B tests, interpreting campaign metrics, building reports, and translating data into recommendations.
- Experience coordinating multiple marketing projects using tools such as Asana, Monday.com, or Smartsheet.
- Familiarity with responsive email design and troubleshooting; basic HTML/CSS knowledge is important.
- Ability to work independently, manage competing priorities, and coordinate with stakeholders across teams.
Responsibilities
- Manage email marketing activities in HubSpot, including campaigns, workflows, forms, lists, and automation programs.
- Build and execute segmented email campaigns, drip sequences, nurture programs, and conditional branching workflows.
- Create responsive emails and own campaign setup, testing, quality assurance, and deployment.
- Maintain audience segmentation, contact lists, suppression rules, and database hygiene; monitor deliverability and troubleshoot technical issues.
- Plan A/B tests and analyze deliverability, engagement, and conversion metrics to improve campaign performance.
- Build and maintain HubSpot dashboards and reports, and recommend improvements to personalization and workflow design.
- Monitor and manage the general marketing inbox, routing messages when necessary.
- Coordinate marketing projects by tracking tasks, owners, deadlines, dependencies, and progress.
- Follow up with stakeholders, identify bottlenecks and delays, organize project check-ins, and share status updates and risks.
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