Email & SMS Marketing Intern
P
Power DigitalDigital marketing
Remote - United StatesInternshipEntry
Salary not disclosed
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Job Details
- Required Skills
- A/B testing
Requirements
- Have a strong interest in a career combining creativity and analytics.
- Have excellent oral and written communication skills.
- Have outstanding editing and proofreading skills.
- Be able to prioritize and balance multiple tasks.
- Be detail oriented.
- Have a passion for storytelling.
- Be enrolled in a college or university course and receive credit for participating in the internship program.
Responsibilities
- Learn lifecycle marketing best practices, strategies, and processes.
- Execute email and SMS campaigns within lifecycle platforms.
- Create email and SMS campaign calendars for clients.
- Write custom email and SMS copy for different contact groups.
- Segment campaign audiences using customer behavior and demographic data.
- Build targeted customer journeys based on site activity and purchase data.
- Analyze email and SMS performance, report findings, and provide strategic recommendations.
- Optimize lifecycle user experiences using performance data and A/B testing results.
- Assist the lifecycle team with reporting, execution, copywriting, and other projects.
- Complete an end-of-semester project in a client deliverable format.
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