Growth Marketing Lead, Performance
New
J
JobgetherPerformance marketing
Based in the United StatesContractLead
Salary70 USD per hour
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Job Details
- Experience
- At least four years of hands-on growth and performance marketing experience
- Required Skills
- A/B testing
Requirements
- At least four years of hands-on growth and performance marketing experience at a fast-growing company or growth agency.
- Personally managed at least $1 million in cumulative advertising spend across four or more required platforms.
- Strong recent Google Ads experience across Search, Performance Max, Demand Gen, YouTube, Display, and remarketing.
- Hands-on paid social experience with Meta, LinkedIn, Reddit, and Microsoft Ads.
- Daily use of AI tools for performance analysis, search-term mining, audience research, ad-variant generation, creative briefs, and reporting.
- Experience designing and executing A/B and multivariate tests, including at least one incrementality or lift study.
- Experience optimizing acquisition campaigns against CRM outcomes and qualified conversions.
- Experience marketing high-consideration products or services.
- Familiarity with Google Tag Manager, GA4, Heap Analytics, server-side conversion APIs, offline conversion tracking, attribution limitations, and incrementality testing.
- Strong proficiency in Google Sheets or Excel; SQL experience is an advantage.
- Ability to manage priorities and deliver results with minimal supervision.
- Excellent written communication skills and ability to present concise performance readouts.
Responsibilities
- Build, launch, maintain, and optimize campaigns across Google Ads, Meta, LinkedIn, Reddit, and Microsoft Ads.
- Manage campaign structures, bidding strategies, audiences, budgets, and pacing against cost-per-qualified-lead and cost-per-tour targets.
- Identify and implement AI-powered workflows for campaign creation, monitoring, optimization, and maintenance.
- Manage a prioritized testing backlog covering audiences, creative, offers, channels, and landing-page experiences.
- Run A/B and multivariate tests, lift studies, audience holdouts, geo-holdout experiments, and matched-market tests where appropriate.
- Configure and use offline conversion tracking to feed CRM milestones into advertising platforms.
- Partner with creative colleagues to develop test briefs and launch controlled creative experiments.
- Audit tracking, reconcile advertising-platform data with CRM and analytics sources, and deliver weekly performance reports.
- Recommend budget shifts based on incremental performance, lead quality, and business impact.
- Collaborate with the Director of Paid Digital and cross-functional partners on acquisition initiatives.
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