Senior Director, Growth Marketing
New
J
JobgetherDigital Bible platform
Remote work opportunity within the United States.Full-TimeDirector
Salary120,000 - 160,000 USD per year
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Job Details
- Experience
- At least 10 years of experience in digital marketing within a direct-to-consumer (DTC) or business-to-consumer (B2C) environment, including at least 5 years in a team leadership or management role.
- Required Skills
- A/B testingCRM
Requirements
- At least 10 years of digital marketing experience in a DTC or B2C environment.
- At least 5 years in a team leadership or management role.
- Demonstrated success developing and executing growth strategies for consumer-facing digital businesses.
- Experience with subscription-based products or services is preferred.
- Hands-on expertise in CRM, email marketing, social media, paid media, and integrated digital marketing.
- Experience managing substantial performance marketing budgets and delivering against revenue, acquisition, and ROAS targets.
- Strong understanding of CAC, LTV, conversion rates, retention, churn, and ROAS.
- Experience designing and optimizing marketing funnels, landing pages, paid acquisition, conversion optimization, and A/B testing programs.
- Knowledge of customer journey mapping, audience segmentation, personalization, lifecycle marketing, and data-driven campaign optimization.
- Experience building and scaling marketing teams, recruiting talent, and establishing effective processes.
- Ability to lead marketing transformation initiatives and improve the effectiveness and scalability of digital marketing operations.
- Strong analytical skills, including interpreting performance data and translating customer insights into practical strategies.
- Familiarity with SEO, GEO, organic audience development, and AI-powered search and discovery channels.
- Leadership, communication, and stakeholder management skills, with the ability to influence cross-functional teams.
Responsibilities
- Own and execute the digital marketing and growth strategy to accelerate customer acquisition and premium subscription growth.
- Lead integrated planning and messaging across paid and organic media, email, SMS, push notifications, and social platforms such as Meta and YouTube.
- Develop and optimize customer acquisition strategies across channels using performance data.
- Optimize landing pages, conversion pathways, and digital experiences through structured experimentation and A/B testing.
- Design subscriber engagement and retention strategies to reduce churn and increase lifetime value.
- Manage revenue, engagement, conversion, retention, and marketing efficiency metrics, including forecasting, budgets, ROAS, and resource allocation.
- Build a marketing analytics function connecting performance, customer behavior, and product development.
- Analyze customer insights, market research, audience behavior, and digital performance to identify growth opportunities.
- Guide SEO, GEO, AI-powered discovery, and other organic growth initiatives.
- Oversee CRM, audience segmentation, personalization, lifecycle communications, and testing.
- Recruit, lead, coach, and mentor a marketing team of at least five professionals.
- Build scalable marketing processes and lead initiatives to improve operational efficiency and marketing effectiveness.
- Collaborate with cross-functional stakeholders to align growth, customer experience, marketing investment, and product strategy.
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