- Own clients end to end: build their SEO/GEO strategy, execute the deliverables, and lead client calls to present completed work and explain its impact
- Ideate SEO/GEO roadmaps for client sites based on client KPIs, competitor analysis, site audits, and industry expertise
- Suggest and implement SEO/GEO best practices for client sites across a range of industries and sizes, including eCommerce, Fintech, and SaaS
- Audit and optimize high-value product, service, and landing pages across SEO, GEO, and CRO
- Read and interpret site code to find technical SEO/GEO issues like page speed, site architecture, and crawling or indexing problems
- Build clear, summarized checklists for every SEO/GEO deliverable
- Coordinate and oversee SEO/GEO content creation by writing optimized briefs, and write effective web copy
- Run weekly performance analyses using tools like Google Search Console, Google Analytics, Ahrefs, and Peec AI
- Create professional Google Slides, Sheets, and Docs for client reporting and storytelling
- Brainstorm tests and experiments to improve search presence and user experience
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