- Lead development of overall marketing strategy and plans to drive awareness, acquisition, adoption, and engagement.
- Partner closely with Sales, Product, and Partnerships teams to align marketing vision with strategic goals.
- Create cross-channel, data-driven B2B and B2B2C marketing campaigns across the sales funnel and consumer lifecycle.
- Oversee all brand marketing functions including strategy, positioning, messaging, and creative development.
- Adopt and implement an AI-forward marketing and communications technology stack.
- Lead a team of marketers and designers while maintaining hands-on contribution.
- Own marketing data analytics, reporting, and delivery.