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Head of Marketing

Posted 19 days agoViewed

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💎 Seniority level: Lead, 10+ years

📍 Location: Oregon, United States

🔍 Industry: Fintech

🏢 Company: Silvur👥 11-50💰 almost 6 years agoFinancial ServicesWealth ManagementRetirementWellnessFinTech

🗣️ Languages: English

⏳ Experience: 10+ years

🪄 Skills: LeadershipProject ManagementAdobe Creative SuiteAdobe IllustratorAdobe InDesignAdobe PhotoshopBusiness DevelopmentData AnalysisFigmaGraphic DesignGoogle AnalyticsCross-functional Team LeadershipStrategyGoCommunication SkillsAnalytical SkillsCollaborationProblem SolvingAttention to detailOrganizational skillsTime ManagementWritten communicationMultitaskingCreativity

Requirements:
  • Bachelor’s degree in Marketing, Communications, or related field or equivalent work experience.
  • 10+ years in marketing, sales enablement, or related roles with proven ability to drive sales and retention.
  • Strong understanding of digital marketing channels and techniques.
  • Familiarity with CRM tools (e.g., HubSpot) and lifecycle marketing platforms (e.g., Braze) preferred.
  • Excellent written and verbal communication skills.
  • Strong analytical skills to leverage data in marketing strategy.
Responsibilities:
  • Lead development of overall marketing strategy to drive brand awareness, acquisition, and retention.
  • Create and manage cross-channel marketing campaigns targeting sales funnel stages.
  • Oversee execution of campaigns and monitor performance metrics for optimization.
  • Conduct meetings with sales to address challenges and develop solutions.
  • Produce marketing materials to support sales efforts.
  • Manage brand marketing functions and maintain consistent messaging across platforms.
  • Stay updated on industry best practices and marketing technologies.
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