Events Marketing Manager, Growth
New
A
ArcaWealth management
We prefer candidates based in New York City, but we’ll consider remote candidates in the US if the fit is right.Full-TimeManager
Salary$130K - $180K; $130K – $180K • Offers Equity
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Job Details
- Experience
- 5–8 years in event, field, or experiential marketing, including at least 3 years owning a multi-city or multi-event program end to end.
- Required Skills
- CRM
Requirements
- Have 5–8 years of experience in event, field, or experiential marketing.
- Have at least 3 years owning a multi-city or multi-event program end to end.
- Demonstrate ownership of pipeline or revenue from events, not just attendance.
- Have experience managing agencies or vendors against performance targets.
- Have built an events program from zero or rebuilt one at least once.
- Model cost per meeting and payback and use funnel performance to guide decisions.
- Manage contracts, budgets, run-of-show, and multiple events in flight with operational precision.
- Write and present clearly, and be able to coach advisors with varying levels of experience.
- Be comfortable with event registration platforms, CRMs, and marketing automation tools.
- Bonus: experience with seminar or event programs in wealth management, insurance, estate planning, or other financial services.
- Bonus: experience marketing to affluent audiences approaching or in retirement, or in regulated marketing environments, especially direct mail.
Responsibilities
- Own the seminar calendar across offices and advisors, including geography, ZIP-code targeting, topics, venues, timing, and event spacing.
- Manage the seminar marketing partner and hold them accountable for audience quality, invitation accuracy, registration, and confirmations.
- Build and improve the seminar playbook with advisors, including materials, room setup, presenter preparation, meeting booking, and attendee follow-up.
- Coach advisors as presenters and improve each event based on results.
- Expand the program through webinars, client appreciation experiences, hosted dinners, community events, and events with referring partners.
- Define and own the event funnel, tracking registrations, attendance, meetings booked, qualified prospects, and new client business.
- Partner with growth engineering on attendance tracking, attendee imports, lead-source accuracy, and event follow-up.
- Track event cost, payback, and ROI by location, presenter, format, and topic; use results to decide what to scale, change, or stop.
- Own the in-room experience and partner with design and compliance on consistent, reviewed event materials.
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