Lifecycle & Customer Marketing Manager
New
B
BreezewayHospitality SaaS
We're a remote-first company with team members across the U.S. and globe, but we currently hire only in the following states and countries. Countries: US and Spain. United States: Arizona, Arkansas, California, Connecticut, Florida, Georgia, Idaho, Illinois, Maine, Massachusetts, Michigan, Missouri, Nevada, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Vermont, Virginia, Washington, and Wisconsin.Full-TimeManager
Salary not disclosed
Apply NowOpens the employer's application page
Job Details
- Experience
- 5+ years in lifecycle, email, CRM, or customer marketing, with at least 3 years at a SaaS company.
- Required Skills
- HubSpotCRM
Requirements
- Bring 5+ years of experience in lifecycle, email, CRM, or customer marketing, including at least 3 years at a SaaS company.
- Show a track record of lifecycle programs that moved a revenue metric, such as pipeline, conversion, activation, retention, or expansion.
- Have hands-on expertise with a marketing automation platform such as HubSpot, Marketo, Braze, or Customer.io, and build journeys directly.
- Demonstrate strong command of segmentation, lead scoring, lifecycle stages, and CRM data hygiene.
- Have experience using product usage data to trigger and personalize campaigns.
- Be able to run tests, build reports, read cohorts, and explain results.
- Write sharp, concise copy that converts.
- Work credibly across Sales, Customer Success, and Product to align teams on handoffs.
- Be comfortable with ambiguity in a fast-moving, growth-stage environment.
- Have interest in using AI tools to scale personalization, content, and testing.
- Have experience with in-app messaging or product-led growth tools such as Appcues, Pendo, or Intercom.
Responsibilities
- Map, build, and optimize the pre-sale path from new lead to MQL, SQL, and opportunity, and recycle closed-lost and stalled opportunities into the pipeline.
- Use lead scoring, lifecycle stages, and handoff rules to trigger and personalize nurture, and feed engagement insights back into the model.
- Build onboarding, adoption, expansion, and renewal programs across HubSpot email and agents and Appcues in-app, using audiences, triggers, and timing defined by Customer Operations.
- Partner with Product Marketing to launch new features to existing customers and drive adoption and, where applicable, upsell opportunities.
- Run A/B and multivariate tests on subject lines, content, creative, and channels, and co-design journey-logic tests with Customer Operations.
- Own pre-sale funnel reporting and program-influenced pipeline, and jointly own post-sale program success metrics with Customer Operations.
- Run customer advocacy, reviews, newsletters, and product update communications.
- Use AI to automate and personalize campaigns for target audiences.
- Maintain email deliverability, list hygiene, preference centers, and compliance with CAN-SPAM, GDPR, and CASL.
View Full Description & ApplyYou'll be redirected to the employer's site
