Lifecycle & Customer Marketing Manager
New
B
BreezewayHospitality SaaS
We're a remote-first company with team members across the U.S. and globe, but we currently hire only in the following states and countries. Countries: US and SpainFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 5+ years in lifecycle, email, CRM, or customer marketing, with at least 3 years at a SaaS company.
- Required Skills
- A/B testingHubSpot
Requirements
- Have 5+ years of experience in lifecycle, email, CRM, or customer marketing, including at least 3 years at a SaaS company.
- Demonstrate lifecycle programs that moved a revenue metric such as pipeline, conversion, activation, retention, or expansion.
- Bring hands-on expertise with a marketing automation platform such as HubSpot, Marketo, Braze, or Customer.io, including building journeys.
- Have strong command of segmentation, lead scoring, lifecycle stages, and CRM data hygiene.
- Have experience using product usage data to trigger and personalize campaigns.
- Be comfortable running tests, building reports, analyzing cohorts, and explaining results.
- Write concise marketing copy.
- Have experience aligning Sales, Customer Success, and Product teams on handoffs.
- Be comfortable working amid ambiguity in a fast-moving, growth-stage environment.
- Show interest in using AI tools to scale personalization, content, and testing.
- Have experience with in-app messaging or product-led growth tools such as Appcues, Pendo, or Intercom.
Responsibilities
- Map, build, and optimize the pre-sale path from new lead to MQL, SQL, and opportunity, and recycle closed-lost and stalled opportunities into pipeline.
- Use Demand Gen-owned lead scoring, lifecycle stages, and handoff rules to trigger and personalize nurture, and share engagement insights with Demand Gen.
- Write and build onboarding, adoption, expansion, and renewal programs using HubSpot email and agents and Appcues in-app.
- Partner with Product Marketing to launch new features and product updates to existing customers and support adoption and applicable upsell opportunities.
- Run A/B and multivariate tests across subject lines, content, creative, and channels, and co-design journey-logic tests with Customer Operations.
- Own pre-sale funnel reporting and program-influenced pipeline, and jointly own post-sale program success metrics with Customer Operations.
- Run customer advocacy, reviews, newsletters, and product update communications.
- Use AI to automate and personalize campaigns, and maintain email deliverability, list hygiene, preference centers, and compliance.
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