- Map, build, and optimize the pre-sale path from new lead to MQL, SQL, and opportunity, and recycle closed-lost and stalled opportunities into the pipeline.
- Use lead scoring, lifecycle stages, and handoff rules to trigger and personalize nurture, and feed engagement insights back into the model.
- Build onboarding, adoption, expansion, and renewal programs across HubSpot email and agents and Appcues in-app, using audiences, triggers, and timing defined by Customer Operations.
- Partner with Product Marketing to launch new features to existing customers and drive adoption and, where applicable, upsell opportunities.
- Run A/B and multivariate tests on subject lines, content, creative, and channels, and co-design journey-logic tests with Customer Operations.
- Own pre-sale funnel reporting and program-influenced pipeline, and jointly own post-sale program success metrics with Customer Operations.
- Run customer advocacy, reviews, newsletters, and product update communications.
- Use AI to automate and personalize campaigns for target audiences.
- Maintain email deliverability, list hygiene, preference centers, and compliance with CAN-SPAM, GDPR, and CASL.