Senior Manager, Customer Marketing

United States, East Coast HoursFull-TimeManager

Salary150,000 - 180,000 USD per year

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Job Details

Experience: 6+ years in B2B SaaS marketing, with at least 3 years in customer, lifecycle, or expansion marketing.
Required Skills: CRM

Have 6+ years of experience in B2B SaaS marketing.
Have at least 3 years of experience in customer, lifecycle, or expansion marketing.
Have a track record of owning an expansion pipeline or revenue number, beyond engagement metrics.
Have experience creating a customer marketing plan and executing it end to end, including hands-on execution.
Have experience partnering with Ops and Customer Success to build customer segments and scores.
Understand how product usage, CRM, and Customer Success data combine to target accounts.
Have experience running advocacy programs such as case studies, references, reviews, or advisory boards.
Be able to partner credibly with Sales and Customer Success leaders and turn their input into programs.
Be comfortable defining metrics, working with Ops on attribution, and explaining results.
Have strong writing skills and an understanding of what resonates with customers.

Own and scale the self-serve-to-Enterprise upgrade marketing motion.
Build one-to-many expansion programs for Enterprise customers with Expansion Sales, including cross-sell and upsell plays, targeted nurtures, and sales-ready offers.
Adapt major campaigns and launches for customer audiences and equip Expansion Sales with program timing, messaging, and assets.
Localize expansion and lifecycle programs for EMEA customers.
Build lifecycle programs for onboarding and feature adoption, including email, customer webinars, and launch communications.
Partner with Product Marketing to create customer-facing campaigns for new features.
Design lifecycle journeys and build them in the marketing automation platform, partnering with Marketing Ops on complex builds and attribution.
Create customer segments and scores with Marketing Ops and Customer Success.
Create and run customer advocacy programs, including case studies, references, referrals, and reviews.
Launch a Customer Advisory Board and plan customer events and user groups.

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