- Own the narrative for Ditto’s Edge Sync Platform and explain why edge-native architecture matters.
- Build positioning and messaging frameworks for Ditto Edge SDK, Ditto Cloud, Ditto Server, Ditto Propagate, and Ditto Apps using customer research and win/loss evidence.
- Run go-to-market for launches, including tiering, positioning, pricing and packaging input, launch assets, internal enablement, and 90-day measurement.
- Adapt the platform story for B2C, B2B, and B2G buyers, addressing their proof points, objections, and procurement realities.
- Equip Sales and Solutions Engineering with pitch narratives, battlecards, demo storylines, and objection handling, and track asset use in deals.
- Monitor competitors, alternatives, and adjacent technologies and share findings in positioning and roadmap conversations.