- Own and scale the self-serve-to-Enterprise upgrade marketing motion.
- Build one-to-many expansion programs for Enterprise customers with Expansion Sales, including cross-sell and upsell plays, targeted nurtures, and sales-ready offers.
- Adapt major campaigns and launches for customer audiences and equip Expansion Sales with program timing, messaging, and assets.
- Localize expansion and lifecycle programs for EMEA customers.
- Build lifecycle programs for onboarding and feature adoption, including email, customer webinars, and launch communications.
- Partner with Product Marketing to create customer-facing campaigns for new features.
- Design lifecycle journeys and build them in the marketing automation platform, partnering with Marketing Ops on complex builds and attribution.
- Create customer segments and scores with Marketing Ops and Customer Success.
- Create and run customer advocacy programs, including case studies, references, referrals, and reviews.
- Launch a Customer Advisory Board and plan customer events and user groups.
CRM