Senior Copywriter, Performance Marketing
New
E
EthosLife insurance
Remote USFull-TimeSenior
Salary127,000 - 223,000 USD per year
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Job Details
- Experience
- 8+ years of experience writing direct response or performance copy
- Required Skills
- A/B testing
Requirements
- Bring 8+ years of experience writing direct response or performance copy.
- Provide a strong portfolio that includes direct mail and paid social, with results you can discuss.
- Apply direct response principles, including offer construction, headline and hook writing, long- and short-form persuasion, urgency, and clear calls to action.
- Understand response rate, CPA, and ROAS, and use test results to improve copy.
- Find compelling angles and develop original concepts.
- Adapt messaging to different audiences, including older and mid-life audiences such as people aged 55+.
- Write concise, high-impact copy for static ads and mail pieces.
- Use AI tools for concepting, ideation, and writing, including generating concepts at scale and iterating quickly.
- Work collaboratively with designers, creative leads, and performance teams and deliver independently.
- Experience in a regulated category such as insurance, financial services, or healthcare is preferred, not required.
Responsibilities
- Concept and write direct mail pieces, including envelope teasers, letters, postcards, self-mailers, and inserts, from brief through final delivery.
- Write headlines, body copy, and calls to action for paid social static and text-overlay ads across Meta and other social platforms.
- Develop original angles, offers, and messaging territories beyond existing campaigns.
- Write against test hypotheses and use results to develop the next round of copy.
- Collaborate with designers, the Creative Director of Paid Social, and performance marketing to apply campaign insights.
- Partner with compliance and legal to meet regulated-industry requirements while retaining persuasive copy.
- Use AI for concepting, idea generation, and rapid iteration while applying a quality filter.
- Write performance-focused copy with a clear hook, compelling argument, and specific reason to act.
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