Senior Marketing Analyst

MEDvidiMental healthcare

Source API remote eligibility restrictions: Georgia, CET/CEST overlapping hoursContractSenior

Salary not disclosed

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Job Details

Languages: Fluent Russian and advanced English (C1 preferred, strong B2+ acceptable)
Experience: 5+ years of experience in Data Analytics
Required Skills: PythonSQLGoogle AnalyticsA/B testing

Requirements

Have 5+ years of data analytics experience, with strong and recent hands-on experience in Marketing Analytics, Web Analytics, or Growth Analytics.
Bring proven B2C web marketing analytics experience, including website acquisition, conversion funnels, and marketing performance optimization.
Have experience working with the US market.
Have strong experience analyzing paid acquisition channels, particularly Google Ads, Meta Ads, or similar performance marketing platforms.
Understand marketing metrics and unit economics, including CAC, CPA, ROAS, ROI, LTV, conversion rates, and acquisition efficiency.
Have hands-on experience with GA4, GTM, Data Layer, event tracking, and conversion tracking.
Understand marketing attribution, client-side and server-side tracking, cookies, consent management, and privacy-related measurement challenges.
Have strong SQL and Python skills for independent data analysis, and understand ETL processes.
Have experience with event-based analytics platforms such as PostHog, GA4, or Mixpanel, and BI tools such as Tableau or Power BI.
Have strong knowledge of statistics, probability, A/B testing, and hypothesis validation.
Be able to independently identify performance bottlenecks, investigate root causes, and turn data into actionable recommendations.
Be able to own analytical projects and communicate findings to technical and business stakeholders.
Be fluent in Russian and have advanced English (C1 preferred; strong B2+ acceptable).
Use LLMs in daily work and critically evaluate their output.
Be available for CET/CEST overlapping hours under a long-term B2B contract and use personal equipment.

Responsibilities

Analyze the performance of paid and organic marketing channels and individual campaigns.
Own and improve web analytics tracking, including event tracking, conversion tracking, and data collection across marketing channels.
Use Google Analytics 4, Google Tag Manager, and Data Layer to support accurate and reliable marketing data.
Monitor marketing attribution, investigate data discrepancies, and resolve measurement gaps with engineering teams.
Support server-side tracking implementation and optimization while considering healthcare data privacy and compliance requirements.
Forecast marketing efficiency and help optimize paid spend across channels, campaigns, and markets, considering provider availability and capacity.
Build and maintain dashboards for acquisition performance, conversion funnels, CAC, ROAS, and LTV.
Plan, launch, monitor, and analyze A/B experiments to identify conversion and marketing-efficiency opportunities.

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