Digital Solutions Manager, Legal Specialist
New
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Townsquare MediaDigital advertising
Location: Dallas, TXFull-TimeManager
SalaryWork @ Home Base Pay Range: $60,000 — $70,000 USD; Work @ Home Total Compensation Range: $150,000 — $200,000 USD
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Job Details
- Experience
- 2+ years of experience in programmatic media
- Required Skills
- Business DevelopmentSEODigital Marketing
Requirements
- Have 2+ years of experience in programmatic media.
- Have experience in digital marketing, advertising sales, or business development, preferably within the legal industry.
- Demonstrate strong knowledge of programmatic advertising, SEO, LSA, SEM, and digital performance metrics.
- Be able to build relationships with legal practices and understand their business needs.
- Bring an entrepreneurial mindset and a problem-solving approach to client challenges.
- Demonstrate the ability to manage multiple accounts and drive revenue growth.
- A BA/BS degree is preferred.
Responsibilities
- Acquire new law firm clients and expand relationships with existing legal partners across key practice areas.
- Advise law firms on digital advertising strategies aligned with growth objectives, case volume goals, and geographic markets.
- Combine website solutions, SEO, paid search, paid social, connected TV, and programmatic strategies to generate qualified leads and signed cases while adhering to legal advertising compliance standards.
- Conduct virtual and in-person consultations with law firm decision-makers.
- Manage pre-sale and post-sale processes with internal teams to launch and optimize campaigns.
- Use reporting and analytics tools to evaluate campaign effectiveness and recommend actions based on performance data.
- Participate in regular virtual team meetings with the camera on.
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