Lifecycle Marketing & Operations Manager
New
C
Consensus Cloud SolutionsHealthcare technology
Fully remote within the U.S.Full-TimeManager
SalaryThe salary range for this role is $90,000.00 - $110,000.00 annually
Apply NowOpens the employer's application page
Job Details
- Experience
- 5+ years of experience in lifecycle marketing, CRM, or marketing operations
- Required Skills
- A/B testingCRM
Requirements
- Have 5+ years of experience in lifecycle marketing, CRM, or marketing operations.
- Demonstrate results in retention, engagement, or revenue growth.
- Bring hands-on expertise in Salesforce Marketing Cloud or a comparable enterprise marketing automation platform.
- Have experience with journey orchestration, segmentation, personalization, and deliverability.
- Bring strong analytical, communication, and project management skills.
- Have experience with A/B testing, dashboard reporting, and presenting actionable insights.
- Hold a bachelor’s degree or have equivalent practical experience.
- Experience managing and coaching direct reports, leading cross-functional initiatives, and translating business strategy into technical requirements is a plus.
- Be able to travel up to 10%.
- Have reliable, high-speed internet.
Responsibilities
- Develop and execute multichannel lifecycle programs for onboarding, adoption, retention, re-engagement, and upgrades.
- Build, maintain, and optimize automated journeys and triggered communications using Salesforce Marketing Cloud Account Engagement, Conversica, and connected platforms.
- Use behavioral, transactional, and product-usage data to create targeted audiences and personalized experiences.
- Support marketing integrations and workflow configuration, coordinating technical requirements such as APIs, webhooks, field mappings, JSON payloads, identity resolution, and system-to-system data flows.
- Manage platform operations, vendors, audience refresh schedules, send-volume forecasts, and platform usage costs; evaluate Salesforce and AI capabilities for lifecycle applications.
- Develop warm handoff workflows with Sales, establish SLAs and feedback loops, and equip representatives with collateral, sequence playbooks, and automated cadences.
- Lead campaign experimentation and monitor retention, adoption, conversion, attribution, handoff performance, Sales adoption, and pipeline impact; report insights and recommendations to leadership.
- Manage campaign execution staff and coordinate priorities with Marketing, Sales, RevOps, Product, Creative, Analytics, Customer Service, and external partners.
View Full Description & ApplyYou'll be redirected to the employer's site
