Marketing Operations Manager
New
J
JobgetherMarketing technology
Based in the United StatesFull-TimeManager
SalaryColorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, Vermont, and Washington D.C.: $106,320–$132,900. New York, New Jersey, Washington State, and California (excluding the San Francisco Bay Area): $112,560–$140,700. San Francisco Bay Area, California: $125,040–$156,300. Compensation for candidates in other eligible locations will be discussed during the hiring process.
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Job Details
- Experience
- At least 5 years of professional experience in Marketing Operations, Demand Generation, Revenue Operations, or a related discipline. Minimum of 3 years of hands-on experience with CRM and marketing automation platforms, particularly Marketo and Salesforce.
- Required Skills
- SalesforceCRM
Requirements
- Hold a bachelor's degree in a relevant field or have equivalent practical experience.
- Have at least 5 years of professional experience in Marketing Operations, Demand Generation, Revenue Operations, or a related discipline.
- Have at least 3 years of hands-on experience with CRM and marketing automation platforms, particularly Marketo and Salesforce.
- Have experience developing scalable marketing automation programs and managing workflows.
- Have experience optimizing event and webinar platforms such as CVENT and BigMarker.
- Demonstrate experience integrating AI technologies into marketing operations workflows and using automation to improve business processes.
- Have a strong technical understanding of system integrations, workflow configuration, data synchronization, and marketing technology infrastructure.
- Have analytical and problem-solving skills, including the ability to interpret campaign data and identify operational issues.
- Be able to explain technical concepts and collaborate with Marketing, Sales, and Technology stakeholders.
- Be able to manage multiple priorities and adapt to evolving business requirements.
- Hands-on experience with Customer Data Platforms such as Twilio Segment, and conversational marketing tools such as Qualified or Drift, is an advantage.
- Relevant Marketo or Salesforce certifications are preferred.
Responsibilities
- Manage and optimize conversational marketing workflows, including live chat routing, lead distribution rules, and user experience improvements.
- Translate business requirements into scalable automated workflows across CRM and marketing automation platforms.
- Oversee system integrations between marketing technology platforms and event or webinar management solutions such as CVENT and BigMarker.
- Incorporate AI-driven capabilities into marketing operations workflows to automate repetitive tasks and streamline processes.
- Monitor, diagnose, and resolve technical issues involving integrations, workflow configurations, and data synchronization.
- Collaborate with Marketing, Sales, and Technology stakeholders to align system architecture, automation strategies, and operational processes with go-to-market objectives.
- Evaluate marketing systems and workflows to identify opportunities for optimization, scalability, and improved performance.
- Explore tools and technologies that enhance the capabilities of the marketing technology stack.
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