- Own account-based campaigns for Tier 1 and Tier 2 accounts, from segmentation and research through launch and optimization.
- Build tailored multichannel campaigns for small segments of high-priority accounts, including personalized outreach and content.
- Manage paid channels, primarily LinkedIn and Google, and test new channels to improve performance.
- Turn account signals, including funding announcements, website visits, warm introductions, and social engagement, into meetings and pipeline.
- Run marketing-led outbound, including direct mail and gifting programs.
- Maximize event engagement and follow-up before, during, and after events to generate pipeline.
- Partner with the content team to improve distribution and conversion from content to meetings.
- Work with Marketing Operations to measure campaigns and capture signals in HubSpot.
- Partner with Sales to assess lead quality and focus on what is working.
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