Demand Generation Manager
New
R
RainforestPayments-as-a-service
Location: United States; Workplace: Remote, Eastern Time Zone preferredFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 3+ years of B2B demand generation, ABM or growth marketing experience
- Required Skills
- HubSpot
Requirements
- Have 3+ years of B2B demand generation, ABM, or growth marketing experience.
- Have experience running B2B campaigns against a defined target account list of a few thousand accounts or fewer.
- Have experience running paid campaigns targeted at named accounts.
- Write email and ad copy independently.
- Have a track record of turning event attendance into qualified pipeline.
- Have hands-on experience with HubSpot or a similar CRM.
- Be familiar with GTM tools such as Clay and Apollo.
- Bring a high velocity of testing and learning.
- Focus on generating pipeline, measured by opportunities created rather than activity.
- Be comfortable owning channels end to end in a fast-moving startup environment.
- Experience marketing to software, fintech, or payments companies is a plus.
Responsibilities
- Own account-based campaigns for Tier 1 and Tier 2 accounts, from segmentation and research through launch and optimization.
- Build tailored multichannel campaigns for small segments of high-priority accounts, including personalized outreach and content.
- Manage paid channels, primarily LinkedIn and Google, and test new channels to improve performance.
- Turn account signals, including funding announcements, website visits, warm introductions, and social engagement, into meetings and pipeline.
- Run marketing-led outbound, including direct mail and gifting programs.
- Maximize event engagement and follow-up before, during, and after events to generate pipeline.
- Partner with the content team to improve distribution and conversion from content to meetings.
- Work with Marketing Operations to measure campaigns and capture signals in HubSpot.
- Partner with Sales to assess lead quality and focus on what is working.
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