Demand Generation Manager, NOAM
New
J
JobgetherSaaS marketing
Based in the United StatesFull-TimeManager
Salary not disclosed
Apply NowOpens the employer's application page
Job Details
- Languages
- Business-level fluency in written and spoken English.
- Experience
- At least 5 years of professional experience in B2B demand generation or growth marketing
- Required Skills
- SalesforceHubSpotSlack
Requirements
- At least 5 years of professional experience in B2B demand generation or growth marketing, ideally in SaaS, with a track record of driving pipeline growth in the United States and/or Canada.
- Bachelor's degree in Marketing, Business, or a related field, or relevant professional certifications and equivalent practical experience.
- Experience developing integrated multi-channel campaigns and Account-Based Marketing programs for senior business and finance decision-makers.
- Ability to own demand generation targets and marketing budgets and demonstrate campaign ROI using measurable metrics.
- Hands-on experience with marketing automation platforms such as HubSpot or Marketo and CRM systems such as Salesforce.
- Experience with campaign management, lead scoring, and performance reporting.
- Understanding of AI-powered marketing, automation technologies, data-driven audience segmentation, and campaign optimization.
- Familiarity with CAN-SPAM, CASL, CCPA/CPRA, and GDPR.
- Ability to manage multiple campaigns, budgets, deadlines, and priorities simultaneously.
- Ability to work independently in a fully remote, globally distributed environment and collaborate across functions, cultures, and time zones.
- Business-level fluency in written and spoken English.
- Proficiency with Slack and Zoom.
Responsibilities
- Develop and execute North American demand generation strategy and quarterly marketing plans aligned with business and revenue objectives.
- Own marketing-sourced and marketing-influenced pipeline performance across lead generation, sales opportunities, customer acquisition, and revenue contribution.
- Optimize channel strategies, campaign investments, and marketing activities to improve conversion, pipeline generation, and ROI.
- Design and execute integrated campaigns across paid search, paid social, email, webinars, content syndication, and industry events.
- Lead Account-Based Marketing initiatives with Sales, targeting priority accounts, high-value prospects, and strategic market segments.
- Collaborate with Sales, Product Marketing, Content, Marketing Operations, Customer Success, and partners on messaging and marketing programs.
- Use AI-powered tools, marketing automation, and data insights to improve segmentation, targeting, personalization, lead scoring, and campaign efficiency.
- Establish campaign measurement, attribution, and reporting processes; conduct A/B testing and optimize campaigns and creative assets.
- Manage the North American demand generation budget, agency relationships, and external marketing vendors.
- Organize regional field and virtual events, monitor market trends, and ensure campaigns comply with applicable privacy and communication regulations.
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