Demand Generation Manager
J
JobgetherCybersecurity and networking
Based in the United StatesFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- At least 5 years of experience in B2B demand generation, growth marketing, or a related field
- Required Skills
- CybersecuritySalesforce
Requirements
- At least 5 years of experience in B2B demand generation, growth marketing, or a related field, with hands-on regional program responsibility.
- Experience in cybersecurity, information security, networking, or related technology industries.
- Demonstrated success managing marketing-sourced pipeline targets and contributing measurably to revenue generation.
- Experience developing and executing demand generation strategies for North American markets.
- End-to-end campaign management experience, including planning, execution, performance analysis, optimization, and follow-up.
- Hands-on experience with webinars, content syndication, email campaigns, lead nurturing, and paid digital initiatives.
- Experience developing and implementing account-based marketing strategies with sales teams.
- Advanced understanding of Salesforce, including campaign performance, funnel conversion, and marketing-sourced pipeline tracking.
- Familiarity with marketing automation platforms, campaign management systems, reporting tools, and performance analytics solutions.
- Experience managing marketing budgets, third-party vendors, and agencies.
- Practical experience using AI-powered tools and automation in marketing workflows and campaigns.
- Strong project management skills and ability to coordinate complex initiatives and competing priorities.
Responsibilities
- Own North American demand generation strategy, from planning and campaign development through execution, measurement, and optimization.
- Translate sales objectives into demand generation plans and manage regional marketing-sourced pipeline targets.
- Plan and execute webinars, content syndication, email marketing, lead nurturing, paid digital advertising, and account-based marketing campaigns.
- Partner with North American sales teams to align campaigns with priority accounts, segments, territories, and buying groups.
- Monitor campaign and funnel metrics and implement improvements to conversion rates, lead quality, and pipeline contribution.
- Develop, forecast, monitor, and optimize the regional demand generation budget.
- Coordinate campaign planning and execution with Sales, regional marketing, Content, Localization, PPC, and Marketing Operations.
- Adapt global marketing strategies, messaging, content, and assets for North American market requirements.
- Manage external vendors and agencies, including selection, relationships, contracts, deliverables, and performance evaluation.
- Improve lead qualification, routing, follow-up, and feedback processes with Sales, SDR/BDR teams, and Marketing Operations.
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