Demand Generation Campaign Manager
New
M
MazeB2B SaaS
Remote, US, ET/CTFull-TimeManager
Salary$100K - $118K; $100K – $118K • Offers Equity; Zone 1 (US): $100K – $118K • Offers Equity
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Job Details
- Experience
- 3–5 years of SaaS B2B demand generation or campaign marketing experience
- Required Skills
- SalesforceHubSpot
Requirements
- Have 3–5 years of SaaS B2B demand generation or campaign marketing experience.
- Have experience managing a paid media agency or partner.
- Be able to write campaign briefs, QA campaigns, and assess agency performance.
- Have working knowledge of LinkedIn Ads and Google Ads.
- Have experience building and optimizing email nurture or lifecycle programs in a marketing automation platform.
- Be comfortable analyzing funnel metrics and recommending fixes.
- Be able to manage several campaigns and events at once while maintaining attention to detail.
- Have clear written communication skills for campaign copy and reporting results.
- HubSpot and Salesforce experience is a nice to have.
- Experience working with SDR or sales teams on lead follow-up is a nice to have.
- Familiarity with tools or audiences in the product, design, or research space is a nice to have.
Responsibilities
- Manage the day-to-day relationship with the paid media agency, including priorities, campaign briefs, creative and targeting reviews, and performance goals.
- Review LinkedIn and Google campaign results with the agency and drive optimizations and new tests.
- Track paid spend against monthly and quarterly plans, flag pacing problems, and recommend budget shifts.
- Run tests on new paid channels, creative, and messaging, and report whether results should be scaled.
- Develop email nurture tracks, triggered journeys, and campaign sends in HubSpot.
- Build segmented, behavior-based email programs and test subject lines, content, and timing.
- Plan and manage conferences, webinars, and field marketing events, including promotion, registration, logistics, and follow-up.
- Develop post-event playbooks and lead routing.
- Track leads through Lead, MQL, Meeting, and Opportunity stages and report results to marketing leadership.
- Work with RevOps and the SDR team to identify and fix lead-quality or routing problems.
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