Senior Demand Generation Manager
New
T
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Candidates outside these locations may be considered for a fully remote arrangement within North America.Full-TimeSenior
SalaryCanada: CA$120K – CA$145K • Offers Bonus; USA: $140K – $165K • Offers Bonus
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Job Details
- Experience
- 8+ years in B2B SaaS demand generation or growth marketing
- Required Skills
- Salesforce
Requirements
- Bachelor's degree in marketing, business, or a related field, or equivalent experience.
- 8+ years in B2B SaaS demand generation or growth marketing, selling specifically to mid-market and enterprise accounts.
- Strong cross-functional operating skills with sales, product marketing, content, and marketing operations.
- Experience building demand generation and account-based marketing strategy from the ground up, including account selection, segmentation, and investment prioritization.
- Experience co-owning a pipeline or revenue number with sales.
- Hands-on fluency building and defending attribution and lead-scoring models.
- Experience managing an agency relationship with performance accountability.
- Working knowledge of Marketo and Salesforce.
- Demonstrated use of AI that drove a growth outcome, such as a workflow, test, or targeting model, with results to show.
Responsibilities
- Own integrated demand generation and account-based marketing strategy and execution across webinar, email, paid, website, and event channels for net-new mid-market and enterprise acquisition.
- Co-own acquisition funnel targets with sales, track performance daily, and partner with sales development leadership to convert demand into qualified pipeline.
- Build and maintain attribution and lead-scoring models with marketing operations, report on acquisition pipeline performance, and make program and channel investment decisions.
- Lead the events team and make events accountable for net-new pipeline and, with Lifecycle, expansion-focused outcomes.
- Manage the external paid digital acquisition agency and its performance.
- Own messaging, assets, and ideal customer profile definition in partnership with product marketing and content.
- Use AI and emerging technologies to improve productivity, streamline workflows, and identify opportunities for improvement while ensuring responsible, secure, and compliant use.
- Build and direct AI-enabled workflows across campaigns, targeting, and personalization, and review outputs against pipeline results before scaling.
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