Senior Customer Marketing Manager
New
T
TruliooDigital identity verification
Candidates outside of these locations may be considered for a fully remote arrangement within North America.Full-TimeManager
SalaryCA$120K - CA$145K; CA$120K – CA$145K • Offers Bonus • Multiple Ranges; Canada: CA$120K – CA$145K • Offers Bonus; USA: $140K – $165K • Offers Bonus
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Job Details
- Experience
- At minimum eight years in B2B SaaS customer marketing, lifecycle marketing, or expansion marketing, selling into mid-market and enterprise accounts specifically.
- Required Skills
- Salesforce
Requirements
- Bachelor's degree in marketing, business, or a related field, or equivalent experience.
- At least eight years in B2B SaaS customer marketing, lifecycle marketing, or expansion marketing.
- Experience selling into mid-market and enterprise accounts.
- Strong cross-functional operating skill with Customer Success, Product, and RevOps.
- Experience co-owning a revenue or expansion target with Customer Success.
- Experience establishing a signal or segmentation framework where one did not already exist.
- Experience running account-based campaigns that reach multiple members of a buying committee.
- A portfolio of customer advocacy and case study work personally built.
- Experience improving data quality or governance with an operations partner.
- Experience with Salesforce and Marketo, or comparable CRM and marketing automation platforms.
- Demonstrated use of AI to drive an adoption or expansion outcome, workflow, signal model, or campaign, with results to show.
- Nice to have: background in fintech, identity, compliance, or another regulated B2B category; familiarity with Demandbase, 6sense, or a comparable account intelligence platform.
Responsibilities
- Own expansion and adoption marketing strategy and execution for the existing mid-market and enterprise customer base.
- Co-own an expansion revenue target with Customer Success, alongside adoption and advocacy measures.
- Build a framework with Customer Success and Product using product usage, account health, and commercial data to identify expansion-ready accounts.
- Design campaigns, lifecycle nurture, and journey maps for enterprise buying committees and multiple account stakeholders.
- Source, build, and maintain a pipeline of reference-ready customers, advocacy, and case studies.
- Partner with RevOps on customer data governance, targeting, suppression, and segmentation.
- Provide input to Demand Generation on events and activations for expansion accounts.
- Report on adoption, expansion revenue, and retention influence.
- Build and refine AI-enabled workflows, review AI output before it reaches customers, and ensure responsible, secure, and compliant AI use.
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