- Own integrated demand generation and account-based marketing strategy and execution across webinar, email, paid, website, and event channels for net-new mid-market and enterprise acquisition.
- Co-own acquisition funnel targets with sales, track performance daily, and partner with sales development leadership to convert demand into qualified pipeline.
- Build and maintain attribution and lead-scoring models with marketing operations, report on acquisition pipeline performance, and make program and channel investment decisions.
- Lead the events team and make events accountable for net-new pipeline and, with Lifecycle, expansion-focused outcomes.
- Manage the external paid digital acquisition agency and its performance.
- Own messaging, assets, and ideal customer profile definition in partnership with product marketing and content.
- Use AI and emerging technologies to improve productivity, streamline workflows, and identify opportunities for improvement while ensuring responsible, secure, and compliant use.
- Build and direct AI-enabled workflows across campaigns, targeting, and personalization, and review outputs against pipeline results before scaling.
Salesforce