Senior Demand Generation Manager (Paid Media)
New
J
JobgetherB2B technology
Based in the United StatesFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- At least 5 years of experience in B2B demand generation
- Required Skills
- Salesforce
Requirements
- At least 5 years of experience in B2B demand generation.
- Experience in developer tools, cloud infrastructure, telecommunications, or another technical B2B market is preferred.
- Hands-on experience managing full-funnel paid media campaigns across at least three major advertising platforms.
- Practical experience using AI agents or automated workflows in marketing operations.
- Ability to write precise prompts, evaluate AI-generated recommendations, and design human-oversight workflows.
- Experience developing and executing ABM campaigns, including account targeting, audience segmentation, and pipeline generation.
- Ability to reconcile advertising conversion data with CRM and attribution reporting and make decisions using validated performance data.
- Experience managing marketing budgets, acquisition costs, and channel investment in relation to pipeline, activation, and revenue.
- Ability to build programs from scratch, establish processes, and take responsibility for measurable results.
- Ability to collaborate with Sales, Revenue Operations, Product Marketing, and other teams.
Responsibilities
- Plan, launch, manage, and optimize full-funnel campaigns across search, social, programmatic, and AI advertising platforms.
- Direct AI agents supporting campaign management; refine prompts, evaluate recommendations, and manage approval workflows.
- Manage monthly advertising budgets, monitor spending, and reallocate investment based on performance.
- Review campaign performance, identify creative fatigue, analyze search terms and audience segments, and make scaling decisions.
- Define ideal customer profiles, build target account lists and audience segments, and coordinate regional ABM campaigns with Sales.
- Partner with Sales, Revenue Operations, and Product Marketing to review accounts, improve lead routing and attribution, and refine messaging.
- Identify creators, develop briefs, coordinate sponsorships, amplify creator content, and measure engagement and conversions.
- Provide weekly and monthly performance updates with results, opportunities, and recommended next steps.
- Establish the strategy, processes, channel mix, and operating standards for a new growth program.
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