Senior Manager, Demand Generation Operations
New
A
Abnormal AICybersecurity SaaS
Remote - USAFull-TimeManager
SalaryBase salary range: $153,000 — $220,000 USD
Apply NowOpens the employer's application page
Job Details
- Experience
- 7+ years of experience in demand generation operations, marketing operations, revenue operations, or a related analytical GTM role at a high-growth B2B SaaS company.
- Required Skills
- Salesforce
Requirements
- Bring 7+ years of experience in demand generation operations, marketing operations, revenue operations, or a related analytical GTM role at a high-growth B2B SaaS company.
- Demonstrate a track record translating revenue and pipeline targets into demand generation plans and funnel models.
- Have deep experience designing and managing lead lifecycle models, stage definitions, conversion benchmarks, and Sales-Marketing SLAs.
- Have experience leading pipeline and campaign performance reviews with senior Sales and Marketing leaders and driving action from findings.
- Bring strong analytical skills and comfort working with funnel, attribution, and pipeline data.
- Have experience with Salesforce, marketing automation, and BI tools.
- Have working knowledge of lead scoring, routing, and marketing attribution.
- Communicate effectively across functions and align Marketing, SDR, and Sales leaders around shared definitions and goals.
- Nice to have experience with Salesforce, Marketo, 6sense, Snowflake, and Sigma.
- Nice to have experience supporting account-based marketing and multi-product or platform GTM motions.
- Nice to have a background in cybersecurity or another technical, enterprise-focused category.
Responsibilities
- Translate ARR and pipeline targets into demand generation strategies, funnel models, and execution roadmaps.
- Partner with Revenue Marketing and Digital Marketing leaders on planning, prioritization, and investment decisions.
- Establish and refine lead lifecycle stages, conversion benchmarks, and Sales-Marketing SLAs.
- Lead pipeline velocity and campaign performance reviews with Sales, BDR/SDR, and Marketing executives.
- Diagnose pipeline bottlenecks across lead quality, speed-to-lead, handoffs, stage progression, and win rates, and drive fixes.
- Monitor SLA adherence and stage latency across Marketing, SDR, and Sales teams.
- Partner with Marketing Operations and Revenue Analytics to measure campaign and channel performance against pipeline and revenue.
- Evolve funnel models, targeting, and account-based planning for multi-product sales motions.
- Use automation and AI-driven insights to identify funnel risks and recommended actions.
- Coordinate with Marketing Operations, Sales Operations, Revenue Systems & Analytics, Sales, and SDR leadership to align systems, definitions, and reporting.
View Full Description & ApplyYou'll be redirected to the employer's site
