Demand Generation Manager

New

JobgetherCybersecurity and compliance

Based in the United States; fully remote work within the continental United StatesFull-TimeManager

Salary90,000 - 125,000 USD per year

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Job Details

Experience: At least 5 years of progressive experience in B2B demand generation, growth marketing, field marketing, lifecycle marketing, or integrated campaign management.
Required Skills: SalesforceHubSpot

Have a bachelor's degree in marketing, business, communications, or a related field, or equivalent relevant experience.
Have at least 5 years of progressive experience in B2B demand generation, growth marketing, field marketing, lifecycle marketing, or integrated campaign management.
Demonstrate success developing multichannel campaigns that generate measurable pipeline and revenue impact.
Have experience marketing complex B2B technology, professional services, cybersecurity, compliance, cloud, IT infrastructure, or solutions for regulated industries.
Understand audience segmentation, buyer journeys, campaign orchestration, lead scoring, lead nurturing, conversion optimization, and marketing attribution.
Have experience with CRM and marketing automation platforms such as Salesforce, HubSpot, Marketo, or Pardot/Account Engagement, or comparable systems.
Be proficient in marketing analytics, campaign reporting, spreadsheet analysis, and dashboarding tools.
Be able to communicate technical concepts clearly in written, verbal, and presentation formats.
Have project-management, organizational, and prioritization skills to manage multiple campaigns and deadlines.
Be able to collaborate across teams and build effective relationships with Sales and technical subject-matter experts.
Bring a test-and-learn mindset, analytical judgment, accountability, adaptability, and ownership of results.
Be a U.S. citizen residing in the continental United States.

Develop and execute a scalable, full-funnel demand-generation strategy aligned with revenue objectives, target audiences, buyer personas, and sales goals.
Design integrated campaigns across email, paid media, organic social, webinars, events, partner marketing, landing pages, content syndication, and retargeting.
Develop audience-specific messaging and content strategies around cybersecurity compliance, CMMC 2.0, NIST SP 800-171, DFARS, CUI, security assessments, remediation, managed services, and secure cloud environments.
Create campaign briefs, coordinate content and creative assets, manage campaign calendars, and ensure programs launch on time.
Develop and optimize nurture sequences and customer journeys from early awareness through sales engagement and opportunity progression.
Partner with Sales leadership to improve lead scoring, routing, qualification criteria, feedback loops, and marketing-to-sales handoffs.
Develop account-based marketing programs for strategic accounts, high-value segments, named accounts, and partner-led opportunities.
Run A/B tests across messaging, offers, landing pages, calls to action, creative, audiences, and channels.
Own campaign reporting and attribution, tracking leads, meetings, opportunities, pipeline contribution, revenue influence, cost efficiency, and marketing ROI.
Monitor funnel performance, identify conversion bottlenecks, and use data to guide budget allocation and campaign priorities.

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