Demand Generation Manager
New
C
CyberSheath Services International LLCCybersecurity services
Location: Remote - USA; Fully remote roleFull-TimeManager
Salary90,000 - 125,000 USD per year
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Job Details
- Experience
- 5+ years of progressive B2B demand generation, growth marketing, field marketing, lifecycle marketing, or integrated campaign experience.
- Required Skills
- SalesforceHubSpot
Requirements
- Bachelor’s degree in marketing, business, communications, or a related discipline; equivalent relevant experience will also be considered.
- 5+ years of progressive experience in B2B demand generation, growth marketing, field marketing, lifecycle marketing, or integrated campaigns.
- Demonstrated success building multichannel campaigns that produced measurable pipeline and revenue impact.
- Experience marketing complex B2B technology, professional services, cybersecurity, compliance, cloud, IT infrastructure, or regulated-industry solutions.
- Strong knowledge of audience segmentation, buyer journeys, campaign orchestration, lead scoring, nurture strategy, conversion optimization, and attribution.
- Experience with CRM and marketing-automation platforms such as Salesforce, HubSpot, Marketo, Pardot/Account Engagement, or comparable systems.
- Proficiency with marketing analytics, campaign reporting, spreadsheet analysis, and dashboarding tools.
- Strong written, verbal, and presentation skills, including the ability to simplify technical concepts.
- Strong project-management skills and the ability to manage multiple campaigns and deadlines.
- Ability to work cross-functionally and influence stakeholders without direct authority.
Responsibilities
- Develop and execute a full-funnel demand-generation strategy aligned with revenue objectives, target audiences, and sales motions.
- Plan, launch, manage, and optimize integrated campaigns across email, paid media, social, webinars, events, partner marketing, and other channels.
- Develop campaign briefs, coordinate campaign assets, and manage calendars, timelines, budgets, and success metrics.
- Run A/B tests across audiences, messaging, offers, landing pages, calls to action, creative, and channels.
- Partner with Sales to define lead-management processes, build nurture programs, and improve lead routing and conversion.
- Develop targeted account-based marketing programs for strategic accounts and high-value opportunities.
- Own campaign reporting, attribution, and performance reviews, and recommend actions based on funnel and pipeline data.
- Collaborate with Sales, subject-matter experts, marketing teams, and external partners to deliver campaigns and sales enablement.
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