Demand Generation Manager, NOAM
New
Z
Zone & Company Software Consulting LLCERP software
Location: United StateFull-TimeManager
Salary not disclosed
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Job Details
- Languages
- Business fluency in written and spoken English
- Experience
- 5+ years of B2B demand generation or growth marketing experience
- Required Skills
- HubSpot
Requirements
- Bring 5+ years of B2B demand generation or growth marketing experience, ideally in SaaS.
- Demonstrate a track record of driving pipeline growth in the US and/or Canada.
- Have a bachelor’s degree in Marketing, Business, or a related field, or relevant industry certifications.
- Have experience developing and executing multi-channel campaigns and ABM programs targeting senior business and finance leaders.
- Be able to manage marketing budgets, measure campaign performance, and demonstrate ROI through pipeline contribution, cost per opportunity, and CAC.
- Have hands-on experience with HubSpot or Marketo and Salesforce CRM, including campaign management, lead scoring, and reporting.
- Understand AI, automation, data-driven marketing, and campaign optimization.
- Be familiar with North American marketing regulations, including CAN-SPAM, CASL, CCPA/CPRA, and GDPR.
- Be fluent in written and spoken English for business.
- Be comfortable working independently in a remote, globally distributed environment and collaborating across cultures and time zones.
- Have experience marketing to finance and accounting audiences or within the Oracle NetSuite, ERP, or financial technology ecosystem (nice to have).
- Have experience with partner co-marketing and familiarity with AI-powered marketing tools or intent platforms such as 6sense or Bombora (nice to have).
Responsibilities
- Develop and execute North American demand generation strategy and quarterly marketing plans aligned with business and revenue goals.
- Own marketing-sourced and influenced pipeline performance across lead generation, sales opportunities, and revenue contribution.
- Plan and execute multi-channel campaigns across paid search, paid social, email, webinars, content syndication, and industry events.
- Lead account-based marketing initiatives with Sales to target priority accounts and high-value market segments.
- Develop joint marketing initiatives with Oracle NetSuite account teams, Solution Providers, and implementation partners.
- Use AI, automation, data, and experimentation to improve targeting, personalization, campaign performance, and pipeline velocity.
- Establish campaign measurement, attribution, and reporting that connect marketing investment to pipeline and business outcomes.
- Manage the North American demand generation budget, agency relationships, and marketing vendors.
- Plan and execute regional field and virtual events, including trade shows, executive dinners, roadshows, and webinars.
- Ensure marketing programs follow applicable privacy, consent, and communication regulations across the US and Canada.
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