Marketing Operations Manager
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TwilioMarketing operations
Location: Remote - US. This role will be remote, but is not eligible to be hired in CA, CT, NJ, NY, PA, WA.Full-TimeManager
SalaryBased in Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, Vermont or Washington D.C. : $106,320 - $132,900. Based in New York, New Jersey, Washington State, or California (outside of the San Francisco Bay area): $112,560 - $140,700. Based in the San Francisco Bay area, California: $125,040 - $156,300.
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Job Details
- Experience
- 5+ years of hands-on experience in Marketing Operations, Demand Generation, Revenue Operations, or a related field; 3+ years of proven expertise with CRM and marketing automation platforms.
- Required Skills
- SalesforceCRM
Requirements
- Hold a bachelor’s degree in a related field.
- Have 5+ years of hands-on experience in Marketing Operations, Demand Generation, Revenue Operations, or a related field.
- Have 3+ years of expertise with CRM and marketing automation platforms, such as Marketo and Salesforce.
- Have experience developing scalable programs and optimizing workflows in event and webinar platforms such as CVENT and BigMarker.
- Have experience integrating AI into scalable marketing operations workflow designs and streamlining core processes.
- Use campaign data and analytical and problem-solving skills to identify issues.
- Communicate clearly in writing and verbally across Marketing, Sales, and Technology teams.
- Customer Data Platform experience, such as Twilio Segment, and conversational marketing tools such as Qualified or Drift are desired.
- Marketo or Salesforce certifications are desired.
Responsibilities
- Manage Qualified live chat routing workflows, lead distribution rules, and continuous UX enhancements.
- Analyze business requirements to design and deploy scalable automated workflows across CRM and marketing automation platforms.
- Manage end-to-end integrations with event and webinar platforms, including CVENT and BigMarker.
- Integrate AI capabilities into marketing operations workflow designs.
- Diagnose and resolve system, workflow, and data synchronization issues across the marketing technology stack.
- Collaborate with Marketing, Sales, and Technology teams to align system architectures with go-to-market strategies.
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