Email & SMS Marketing Manager
New
P
PairedDTC e-commerce
Workable locations: Philippines. Colombia. Brazil. Argentina. Mexico. India, Comfortable working US Eastern Time hours.Full-TimeManager
Salary not disclosed
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Job Details
- Languages
- Strong written English communication skills.
- Experience
- At least 3 years of direct, hands-on Klaviyo experience.
- Required Skills
- ShopifyA/B testing
Requirements
- Have at least 3 years of direct, hands-on Klaviyo experience.
- Currently work directly in Klaviyo and personally build flows, segments, templates, and campaigns.
- Have demonstrated experience independently executing email campaigns and lifecycle automation.
- Have hands-on SMS marketing experience with Klaviyo SMS, Attentive, Postscript, or similar platforms.
- Have direct-to-consumer e-commerce experience, preferably with Shopify.
- Have experience with subscription-based e-commerce brands.
- Demonstrate measurable improvements to email and SMS performance.
- Understand lifecycle marketing, segmentation, customer retention, and subscription marketing.
- Have strong short-form marketing copywriting and analytical skills.
- Understand email deliverability, list management, and inbox placement.
- Have strong written English communication skills and practical experience using AI tools such as Claude or ChatGPT in marketing workflows.
- Be comfortable working US Eastern Time hours and independently in a fast-paced startup environment.
Responsibilities
- Build, test, and maintain lifecycle email flows across multiple Shopify DTC brands.
- Set up, QA, send, and report on Klaviyo email campaigns, including segmentation and copywriting.
- Develop customer segments using purchase history, behavior, subscription status, and engagement.
- Manage email calendars, reusable templates, deliverability, list health, and inbox placement.
- Own SMS campaigns, flows, subscriber growth, segmentation, and compliance.
- Build subscription lifecycle communications and optimize retention, churn prevention, and customer lifetime value.
- Monitor email and SMS performance, analyze results, and identify campaign and flow improvements.
- Conduct structured A/B tests and communicate actionable performance insights.
- Adapt email creative and perform campaign QA across links, rendering, personalization, segmentation, and automation logic.
- Use AI tools and identify workflow automation opportunities to improve marketing execution.
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