Lifecycle / CRM Marketer (Email, SMS & Retention)
New
B
BreakmarkBeauty products
Anywhere in Latin America, US Eastern hoursContractJunior
Salary not disclosed
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Job Details
- Languages
- Strong written English
- Experience
- 2+ years managing email and SMS retention marketing end-to-end for a fast-moving DTC consumer goods brand.
- Required Skills
- ShopifyA/B testing
Requirements
- Have 2+ years managing email and SMS retention marketing end-to-end for a fast-moving DTC consumer goods brand.
- Have advanced hands-on proficiency with Klaviyo or an equivalent enterprise retention platform.
- Have hands-on proficiency with Shopify.
- Understand repeat-purchase mechanics, replenishment cycles, and customer cohort segmentation.
- Have experience structuring controlled A/B tests and translating performance data into iteration.
- Be able to own the send calendar and flow builds with minimal oversight.
- Have strong written English.
- Be aligned with US Eastern working hours.
- Nice to have: experience in beauty, personal care, or CPG, especially replenishable or subscription-style products.
- Nice to have: experience with dedicated SMS platforms such as Postscript or Attentive and TCPA compliance.
- Nice to have: experience building retention programs for both DTC and retail customers.
- Nice to have: familiarity with Triple Whale, GA4, AI tools, and workflow automation.
Responsibilities
- Design, configure, and launch automated customer journeys in Klaviyo, including welcome, abandonment, post-purchase, replenishment, and winback flows.
- Manage SMS broadcasts, subscriber-acquisition pop-ups, and targeted text sequences in compliance with carrier and TCPA guidelines.
- Segment customer lists by purchase history, product preferences, engagement recency, and retail versus DTC behavior.
- Partner with the Senior Graphic Designer and copywriters to produce email assets.
- Analyze cohort repeat rates, churn indicators, and channel revenue attribution.
- Present retention metrics in weekly cross-functional readouts.
- Use AI tools to generate subject-line variants, test body copy, and streamline QA.
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