CRM / Lifecycle Marketing Manager
U
Uplift People ConsultingSubscription ecommerce
Remote LATAM; remote eligibility restrictions: Anguilla, Antigua and Barbuda, Argentina, Aruba, Bahamas, Barbados, Belize, Bermuda, Bolivia, Bonaire, Sint Eustatius and Saba, Brazil, Cayman Islands, Chile, Colombia, Costa Rica, Cuba, Dominica, Dominican Republic, Ecuador, El Salvador, Falkland Islands (Malvinas), Grenada, Guatemala, Guyana, Haiti, Honduras, Jamaica, Mexico, Montserrat, Nicaragua, Panama, Paraguay, Peru, Puerto Rico, Saint Kitts and Nevis, Saint Lucia, Saint Vincent and the Grenadines, South Georgia and the South Sandwich Islands, Suriname, Trinidad and Tobago, Turks and Caicos Islands, Uruguay, Venezuela, Virgin Islands, British, Virgin Islands, U.S.Full-TimeManager
Salary120,000 - 150,000 USD per year
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Job Details
- Languages
- Strong written communication in English
- Experience
- Minimum 3 years hands-on experience managing email and SMS marketing in Klaviyo
- Required Skills
- A/B testing
Requirements
- Minimum 3 years of hands-on experience managing email and SMS marketing in Klaviyo, including building flows, writing segmentation logic, and debugging deliverability issues.
- Experience building lifecycle and retention flows for a subscription or recurring-revenue business, including dunning, win-back, pre-rebill engagement, and onboarding sequences.
- Experience with audience segmentation using behavioral triggers, purchase history, subscriber type, and lifecycle stage.
- A track record of improving retention metrics through lifecycle marketing, such as churn reduction, reactivation, or increased lifetime value.
- Experience conducting structured email or SMS A/B tests and documenting results.
- Strong written communication in English for reporting, creative briefs, and cross-team coordination.
- Self-directed problem-solving skills and the ability to surface issues proactively.
- Preferred: experience managing an affiliate or referral program.
- Preferred: experience with Shopify and Recharge integrations in Klaviyo.
- Preferred: experience with subscription-box or direct-to-consumer subscription businesses.
- Preferred: understanding of email deliverability practices, including warm-up strategies, list hygiene, spam avoidance, and authentication.
- Preferred: experience re-engaging large dormant or lapsed lists, using survey tools or customer feedback loops, or running Trustpilot and review-generation campaigns.
- Preferred: familiarity with AI tools for content generation, segmentation optimization, or workflow automation.
Responsibilities
- Own email and SMS marketing execution in Klaviyo, including campaign calendars, segmentation, A/B testing, deliverability, and performance reporting.
- Build, maintain, and optimize lifecycle flows for failed-payment recovery, pre-rebill engagement, win-back, cross-sell, gift-to-paid conversion, and subscriber onboarding.
- Manage audience segmentation across paid, gift, and promotional subscribers based on lifecycle stage and churn profile.
- Design and execute retention-focused campaigns to reduce voluntary churn and increase subscriber lifetime value.
- Recruit and onboard affiliates, manage communications, track performance, and optimize incentive structures.
- Run structured A/B tests on subject lines, send times, content, offers, and flow logic.
- Monitor email and SMS performance, including engagement, conversion, revenue attribution, and list health, and provide written analysis.
- Coordinate with the creative team on email and SMS assets and share performance data to guide production.
- Identify deliverability issues, list hygiene problems, and engagement drops proactively.
- Use the email list as an owned audience channel to support broader growth initiatives.
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