- Own customer acquisition, retention, LTV, and blended marketing efficiency across DTC, retail, TikTok Shop, and Amazon.
- Build full-funnel growth roadmaps and allocate monthly and quarterly budgets across Meta, TikTok, Google, and retail media networks.
- Use geo-targeted campaigns, local promotions, and retail media activations to accelerate in-store sell-through.
- Use store velocity data to build the business case for new retail doors.
- Lead and coordinate Performance Marketing, Lifecycle/CRM, Graphic Design, and Community Management functions.
- Turn attribution data into insights and lead weekly executive performance meetings covering pacing, MER, CAC, repeat purchase rates, and door performance.
- Use AI and automation tools to accelerate analysis, competitive research, and testing.